: , , , B2B Marketing Blog TopRank® B2B Marketing views , news and . interviews Contact Us MENU MENU Services Influencer Start Your B2B Influencer Pilot Content Search Insights Blog News Resources Our Work B2B Technology IT Service Management Project Management Software Social Networks Supply Chain About Us Meet the Team Careers Connect Elevate B2B Marketing News : B2B Pipeline Study , AI’s Rising Video Use , Google’s New Verification Tools , What B2B Buyers Want Lane Ellis on Mar 31st , 2023 Online Marketing News B2B buyers want purchasing to be more social and entertaining 62 percent of B2B buyers have said that they would like more entertaining online purchasing processes , with 60 percent noting that they plan to increase their use of digital purchasing channels , while over 40